Are you seeking a fresh, fun, and innovative way to help your clients and patients eat better and be more active? Then the new It’s All About You Nutrition Communicator’s Tool Kit is for you.
The Tool Kit is a research-based education program that communicates the messages of the It’s All About You consumer message campaign, developed by the Dietary Guidelines Alliance. The Alliance is a partnership of leading health organizations, the government, and the food industry whose goal is to provide concrete, practical advice for application of the Dietary Guidelines for Americans.
The Kit works to motivate behavior change because the message campaign upon which it was based was designed for consumers by consumers. During focus groups and pilot testing, consumers provided feedback on the appearance, content, and usability of the Kit’s components to ensure their appeal and ability to motivate behavior change. Testing with nutrition communicators helped ensure the Tool Kit’s efficacy as a nutrition education tool in a variety of settings.
Components of the Tool Kit include:
- Leader Guide — The Leader Guide provides background information and ideas for using the Tool Kit in a variety of settings.
- Owner’s Manual for Your Body — The Owner’s Manual is an engaging and easy-to-use consumer handout with numerous practical tips for eating better and being more active.
- Video —The Video is a humorous, upbeat look at helping REAL people overcome REAL challenges to achieving a more healthful lifestyle.
The It's All About You Tool Kit is available for $19.95 from The American Dietetic Association catalog at www.eatright.org, the National Cattlemen’s Beef Association at www.beefnutrition.org, or from the IFIC Foundation publications order form.
