Trends & Tensions In The Processed Food Dialogue: Using Social Listening To Guide Consumer Communication

Digital conversations about processed foods are accelerating and becoming increasingly polarized, reflecting a mix of curiosity, concern, and confusion among consumers. Social listening insights from the International Food Information Council (IFIC) show that millennial parents, online influencers, and credentialed experts are shaping the dialogue through distinct communication styles and motivations. In this webinar, we will explore the themes shaping today’s online conversation, the dynamics that allow messages to spread, and the narratives that resonate most with the public. Attendees will learn practical strategies to address consumer concerns and connect evidence-based guidance to the values that shape food choices, strengthening clarity and trust in nutrition communication.

Continuing Professional Education: This webinar is pending 1 CPEU per the Commission on Dietetic Registration (CDR), the credentialing agency for the Academy of Nutrition and Dietetics.