From Classification To Context: Ultra-Processed Foods, Nutrient Density & Real-World Food Choices

Ultra-processed foods are often discussed as a single category, yet real-world data tell a more nuanced story. This webinar shared key insights from IFIC-commissioned research completed in partnership with NielsenIQ across five major food categories and based on actual sales data. Presenters shared research results which examine how nutrient density varies widely within Nova 4–classified products and often overlaps with non-NOVA foods. Attendees gained clarity on where processing classifications may fall short and why nutrient density offers a practical framework for nutrition messaging, consumer education, and evidence-based policy conversations.

Sherrey Frey, VP Total Wellness, Nielsen IQ

Annette Maggi, MS, RDN, LD, FAND, President, Annette Maggi & Associates, Inc

Wendy Reinhardt Kapsak, MS, RDN, President/CEO, IFIC

You may submit an evaluation of this CPE offering to the Commission on Dietetic Registration at [email protected].

The recording of this webinar has been approved for 1.5 CPEUs per the Commission on Dietetic Registration (CDR), the credentialing agency for the Academy of Nutrition and Dietetics. In order to receive the CPE certificate, viewers must complete the post-test.