IFIC Spotlight Survey: Climate Change Perceptions & Purchase Impacts
October 16, 2023
Research Type
Topics
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about climate change and purchase impacts. One thousand adults aged 18+ years completed the survey from June 9-13, 2023, and responses were weighted to ensure proportional results.
Key findings include:
- Three in four Americans are concerned about climate change.
- Most Americans who are concerned about climate change are also concerned about the impact of human food production on climate change.
- When it comes to considering the climate friendliness of foods and beverages, consumers most commonly always do so for fruits and vegetables, dairy, and beef.
- Half of consumers have heard about the impact of food and beverages on climate change in the media.
- Labels that indicate recyclable or reusable packaging are perceived by consumers as very meaningful labels when they are looking for climate-friendly food and beverage options.