IFIC Spotlight Survey: Americans’ Perceptions Of Sweeteners & Added Sugars In A Healthy Diet
November 10, 2026
Research Type
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The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about sugars and low- and no-calorie sweeteners. One thousand four adults ages 18 years and older completed the online survey from April 12 to April 21, 2026, and were weighted to ensure proportional results.
Key findings include:
- More Americans try to limit or avoid sodium, added and natural sugars, saturated fat, and low- and no-calorie sweeteners than try to consume them. The reverse is true for fiber,
- Nearly four in ten Americans do not pay much attention to calories.
- Four in ten Americans say low- and no-calorie sweeteners help them reduce or limit added sugar intake.
- Americans express mixed views of low- and no-calorie sweeteners, with many taking a neutral position.
- Americans believe natural sugars, 100% fruit juice, and honey can be consumed more frequently as part of a healthy diet than other sweet-tasting drinks or ingredients.
- Most Americans believe added sugars can fit into a healthy diet, while one in five are unsure how much.
- More Americans say it would be easy to follow a diet without low- and no-calorie sweeteners than a diet without added sugars.
- More Americans say it would be enjoyable to follow a diet without low- and no-calorie sweeteners than a diet without added sugars.
- Health professionals and scientific sources are the most trusted voices on added sugars and low- and no-calorie sweeteners.
- Half of Americans trust the Dietary Guidelines for Americans for information about added sugars and low- and no-calorie sweeteners.
Suggested citation: International Food Information Council (IFIC). IFIC Spotlight Survey: Americans’ Perceptions Of Sweeteners & Added Sugars In A Healthy Diet. November 2026.