From Classification To Context: Ultra-Processed Foods, Nutrient Density & Real-World Food Choices

Ultra-processed foods are often discussed as a single category, yet real-world data tell a more nuanced story. This webinar shares key insights from IFIC-commissioned research completed in partnership with NielsenIQ across five major food categories and based on actual sales data. Presenters will share research results which examine how nutrient density varies widely within Nova 4–classified products and often overlaps with non-NOVA foods. Attendees will gain clarity on where processing classifications may fall short and why nutrient density offers a practical framework for nutrition messaging, consumer education, and evidence-based policy conversations.

Sherrey Frey, VP Total Wellness, Nielsen IQ

Annette Maggi, MS, RDN, LD, FAND, President, Annette Maggi & Associates, Inc

Wendy Reinhardt Kapsak, MS, RDN, President/CEO, IFIC

This webinar is pending 1.5 CPEU per the Commission on Dietetic Registration (CDR), the credentialing agency for the Academy of Nutrition and Dietetics.