Latest Research Reveals What’s Really Keeping Consumers From Eating Fruits and Vegetables

(Washington, D.C.) — As Earth Day approaches, consumers are thinking about what’s healthy for both people and the planet— with fresh fruits and vegetables top of mind. But despite the best of intentions, new research from the International Food Information Council (IFIC) reveals significant barriers to produce consumption.  “Spring is the time when people are planning gardens and planting seeds; it is also typically a time when lists of which fruits and veggies are safer for you to eat start to circulate on newsfeeds,” Wendy Reinhardt Kapsak, MS, RDN, IFIC President & CEO, said. “Our consumer research shows Americans consider how their food was grown when making food decisions, yet at the same time, Americans have never been more removed from the farm. It is our mission to help bridge that gap with consumer insights and science communications.”  Most Americans Show Interest In How Food Is Grown Yet Express Serious Concerns  According to the 2024 IFIC Spotlight Survey: Public Perceptions Of Pesticides & Produce Consumption, the majority of Americans (91%) consider how their food is grown when making food and beverage decisions; less than one in ten (8%) never consider how it travels from farm to fork.   Keeping food safe (70%) and the use of pesticides (60%) are top concerns when considering how food is grown. Nutritional content, use of agricultural technology, environmental sustainability, animal welfare, and farm workers welfare were other listed concerns consumers factor into their purchase decisions.   Concerns and Myths About Pesticides Persist  Pesticides are commonly utilized by farmers for pest control as a tool to protect public health by ensuring safe and sufficient food production. Pesticides are regulated by several government agencies worldwide. Yet it is clear consumers remain confused regarding the methods, reasons, and situations where pesticides are used.   Many Americans (47%) believe […]

Media

GMO Crops: Safety, Regulation and Sustainability Insights

Genetically modified organisms, or GMOs, are a popular topic in today’s conversations about food and farming, and many of us have heard of or read food labels stating “contains bioengineered ingredients” (another way of referring to GMOs). While many of us are familiar with the term GMO, not all of us are quite sure what it is—only, perhaps, that we are advised to avoid them by some people. A 2018 consumer survey by the IFIC found that more than one-third (36 percent) of respondents said they know very little or nothing at all about bioengineered or genetically modified foods, identical to the number who say they know at least a fair amount. Despite the low level of knowledge, a higher volume of respondents (47 percent) said they avoid GMO foods at least somewhat. But when we hear or read “GMO” or “bioengineered food,” do we ever think of the terms “safety,” “regulation” or “sustainability”? If not, IFIC is here to tell you that we should. Let’s look at how these three positive attributes are intertwined with GMOs and what that means for our food supply. Safety signals GMO foods have been part of our food system for more than two decades. The GMO crops available in the U.S.—soybeans, corn (field and sweet), canola, cotton (used in cottonseed oil production), alfalfa, sugar beets, summer squash, papaya, apples and potatoes—are as safe and nutritious as their non-GMO counterparts. The science behind their safety has been evaluated extensively over the past 20 years, including an in-depth analysis performed by 50 scientists that worked on a 2016 National Academy of Sciences (NAS) report for more than two years. The NAS scientific cohort examined relevant literature (including more than 900 publications), heard from 80 diverse speakers at three public meetings and 15 webinars, and read […]

insights

5 Ways to Use Leftover Food Scraps and Decrease Household Food Waste

Food waste is a global issue, with estimations that 30-40% of all food goes unsold or uneaten. While reducing food waste is a shared responsibility, how can we, as everyday consumers, help? It turns out that many of us believe that our own individual choices can make a difference. Our latest Food and Health Survey found that 42% of consumers believe their individual food and beverage choices have a moderate or significant impact on the environment. One practical way we can begin to decrease individual household waste is by getting savvy on how to reuse leftover food items and scraps instead of immediately tossing them in the trash. Let’s look at how to utilize a few common food scraps or leftovers. Leafy bits of greens Thought to be one of the most wasted food items, leafy greens don’t have to fill our trash bins. They can be used as a garnish to top food dishes like tacos, thrown into a smoothie, or added to a stir-fry mix. Citrus peels Citrus peels are often discarded, but they don’t have to be. These peels can be candied, used as a drink garnish, or added to infused water. Alternatively, zest your peels before using the citrus fruit and place the zest in the freezer to be used later in baked goods or sprinkled on yogurt or oatmeal. Vegetable peels and stems Vegetable stems (e.g., broccoli and asparagus stems) might seem like a waste, but try adding them to a soup or stir-fry. Alternatively, they can be blended into a dip, hummus or sauce. Similarly, create a “veggie peels” freezer bag and through your leftover vegetable peels in after each meal. Once your bag is full, make a homemade vegetable broth. Bones from beef, chicken and ham Leftover bones can be used to make […]

article

Preparing the Perfect Picnic

As temperatures continue to rise this summer, picnickers are flocking to parks and beaches. Picnics are a great opportunity to enjoy nature, take advantage of the slower pace of summer, and indulge in fresh seasonal produce. Whether you’re a pro picnic-planner or a novice who is perhaps intimidated by everything it takes to create a nutritious, safe-to-eat outdoor feast, there’s certainly a lot to keep in mind when serving food outside the comforts of your kitchen. But rest assured: With just a few additional minutes of preparation and planning, you can impress even your pickiest picnic-goers. Packing a healthy basket Putting together the perfect picnic basket is a little like putting together a charcuterie board—daunting at first, but completely worth it when the compliments come rolling in. Like preparing a meal at home for guests, the task of creating a picnic should keep in mind a few essentials to create a delicious and healthy meal. Remember the following tips to pack a tasty, filling basket that’s sure to please everyone. Keeping your basket—and cooler—safe Now that your menu is set, be sure to refresh your knowledge of food safety before heading out to the park. Helping your guests stay safe Protecting fellow picnickers from foodborne illness is as important as preventing the spread of other contagious bacteria and viruses. Although COVID-19 cannot be spread from food to food, it is most certainly spread from person to person. Keep this reality in mind when planning your gatherings—even those that are held outdoors. You may want to limit the number of guests you invite to be able to maintain adequate social distancing or recommend masks if you’re worried about crowds. Packing single-serving drinks and avoiding buffet-style serving can also stop the spread of germs, since multiple people will not be touching the […]

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2025 IFIC Food & Health Survey: A Focus On Food & Ingredient Safety

This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & Health Survey takes a retrospective look at how perceptions have evolved over the last two decades. About the 2025 IFIC Food & Health Survey To mark the 20th anniversary of the IFIC Food & Health Survey, IFIC is implementing a rolling release throughout the rest of the year. That means we are taking salient insights from the 2025 IFIC Food & Health Survey, for one topic-related release each month. This report focuses on food and ingredient safety data. 2025 IFIC Food & Health Survey​ Research Methodology IFIC commissions this survey annually among U.S. consumers (n=3000), with 2025 marking the 20th consecutive year of the IFIC Food & Health Survey. Results were weighted to ensure that they are reflective of the American population ages 18 to 80, as seen in the 2024 Current Population Survey. Specifically, results were weighted by age, education, gender, race/ethnicity, and region. The 2025 IFIC Food & Health Survey was fielded from March 13-27, 2025.

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2025 IFIC Food & Health Survey: A Focus On Food & Nutrition

This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & Health Survey takes a retrospective look at how perceptions have evolved over the last two decades. About the 2025 IFIC Food & Health Survey To mark the 20th anniversary of the IFIC Food & Health Survey, IFIC is implementing a rolling release throughout the rest of the year. That means we are taking salient insights from the 2025 IFIC Food & Health Survey, for one topic-related release each month. This report focuses on food and nutrition data. 2025 IFIC Food & Health Survey​ Research Methodology IFIC commissions this survey annually among U.S. consumers (n=3000), with 2025 marking the 20th consecutive year of the IFIC Food & Health Survey. Results were weighted to ensure that they are reflective of the American population ages 18 to 80, as seen in the 2024 Current Population Survey. Specifically, results were weighted by age, education, gender, race/ethnicity, and region. The 2025 IFIC Food & Health Survey was fielded from March 13-27, 2025.

research

2025 IFIC Food & Health Survey: A Focus On Food Production

This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & Health Survey takes a retrospective look at how perceptions have evolved over the last two decades. About the 2025 IFIC Food & Health Survey To mark the 20th anniversary of the IFIC Food & Health Survey, IFIC is implementing a rolling release throughout the rest of the year. That means we are taking salient insights from the 2025 IFIC Food & Health Survey, for one topic-related release each month. This report focuses on food and nutrition data. 2025 IFIC Food & Health Survey​ Research Methodology IFIC commissions this survey annually among U.S. consumers (n=3000), with 2025 marking the 20th consecutive year of the IFIC Food & Health Survey. Results were weighted to ensure that they are reflective of the American population ages 18 to 80, as seen in the 2024 Current Population Survey. Specifically, results were weighted by age, education, gender, race/ethnicity, and region. The 2025 IFIC Food & Health Survey was fielded from March 13-27, 2025.

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2012 IFIC Food & Health Survey

The 2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council Foundation, is the seventh annual national quantitative study designed to gain insights from Americans on important food safety, nutrition, and health-related topics. The research provides the opportunity to gain insight on how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, and their beliefs and behaviors when it comes to food safety. Americans are interested in food and health related issues, with nearly all saying that they have given at least a little thought to the healthfulness of their diet, physical activity, and the safety of their food. In an environment where media reports are constantly highlighting concern over the “obesity epidemic” and seemingly contradictory news stories tout and condemn various nutrients, many consumers acknowledge that it can be hard to know what to believe. This could explain why over half of Americans believe it is easier to figure out their income taxes than to figure out what they should and shouldn’t eat to be healthier. While Americans find it difficult to know what to believe about ever-changing nutrition information, nearly all are trying to improve at least one of their eating habits. They are considering calories and various dietary components (such as whole grains, fiber, sugars, salt and fat) when making food purchasing decisions, and many cite weight management and other health factors as the reason why they consider these components. It’s important to note, however, that taste continues to be the most important factor when it comes to purchasing decisions, with price coming in second and healthfulness as the third most important factor when making food purchasing decisions. The International Food Information Council Foundation 2012 Food & Health Survey was […]

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