International Food Information Council Publishes Science Communications Guide On National Science Appreciation Day
Supporting food and nutrition communicators to convey credible information to the public and build trust in science (Washington, D.C.) — In the wake of years marked by misinformation and polarization, trust in science is on the decline.¹ The spread of misinformation on social media, the politicization of scientific issues, and sensationalized headlines have all contributed to this erosion of trust. As a result, efforts to bridge the gap between the scientific community and the public have become increasingly crucial: Now, more than ever, scientific literacy—and tools to help increase scientific literacy—are critical. Understanding this need, the International Food Information Council (IFIC) recently published a new science communications guidance document, Understanding & Interpreting Food & Health Scientific Studies: Guidance For Food & Nutrition Communicators, fulfilling IFIC’s mission to effectively communicate science-based information on food safety, nutrition, and sustainable food systems. In publishing this document, IFIC celebrates scientific advancements and seeks to build trust in science by making science accessible and approachable. “Consumers are inundated with conflicting food and nutrition information every day, causing confusion about what action, if any, they should take to improve their health,” Wendy Reinhardt Kapsak, MS, RDN, IFIC President & CEO, said. “We see the Understanding & Interpreting Food & Health Scientific Studies guidance document as an invaluable resource for anyone seeking to communicate scientific concepts with clarity and impact. This document is a roadmap for communicators to navigate the complexities of science and engage audiences in meaningful dialogue,” Reinhardt Kapsak added. Designed specifically for mass communicators—including media, health professionals, and educators, among others—this guidance document encourages critical thinking in understanding and interpreting food- and health-related scientific studies. Key features include: “The diet and nutrition landscape is congested,” Milton Stokes, PhD, MPH, RD, IFIC Senior Director, Food & Nutrition, said. “While much of the content […]
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