The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about building a healthy diet, and the use of food packaging. One thousand adults aged 18+ years completed the survey from March 9-14, 2023, and responses were weighted to ensure proportional results. Key findings include:
research
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about dietary sweeteners. One thousand adults aged 18+ years completed the survey from April 10-12, 2023, and responses were weighted to ensure proportional results. Key findings include:
research
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about food ingredients. One thousand adults aged 18+ years completed the survey from May 4-9, 2023, and responses were weighted to ensure proportional results. Top findings include:
research
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and purchasing behaviors of U.S. meat eaters. One thousand adults aged 18+ years completed the survey from May 2-5, 2023, and responses were weighted to ensure proportional results. Key findings include:
research
The Struggle Is Real With almost two decades of consumer insights stemming from the annual IFIC Food & Health Survey, I can’t stop thinking about consumers’ confidence (or lack thereof) in the safety of the food system. The chart below captures consumer responses from 2023 to 2012 when 78% of consumers said they were “somewhat/very confident in the safety of the U.S. food supply.” Fast forward to 2023, and we see that only 70% of consumers confess they are somewhat/very confident in the safety of the U.S. food supply. My biggest concern is that, in the past year, we have observed a significant drop in those that report they are very confident. Building Back Confidence Like many of my dedicated food safety colleagues, I am not ready to accept 70% confidence and ignore the 30% that are “unsure” (19%) or the 11% that are “not/not at all confident.” Confidence can be likened to the foundation of a building. It is strong and is built for the building to take shape and last for decades. Consumers who are confident in the safety of the food supply likely trust those who produce food, regulate food and sell food. Given my 28 years in food safety and risk communications, I think it’s fair to suggest that we all stop, take time to self-reflect and consider “what can I do to increase consumer confidence?” The Work To Be Done Included in this year’s IFIC Food & Health Survey, we wanted to glean insights regarding consumer confidence in the safety of the U.S. food supply. As a follow-up question about consumer confidence, we included “What would increase your confidence in the safety of the food supply?” Response options included a range of concepts including “food recalls” to “more information on the package.” […]
insights
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about climate change and purchase impacts. One thousand adults aged 18+ years completed the survey from June 9-13, 2023, and responses were weighted to ensure proportional results. Key findings include:
research
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from July 5-6, 2023, and responses were weighted to ensure proportional results. Key findings include:
research
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about caffeine. One thousand adults aged 18+ years completed the survey from January 12-16, 2024, and responses were weighted to ensure proportional results. Key findings include:
research