Where Do Sustainable and Healthy Food Choices Intersect?
Healthy food choices are often on many of our minds as we plan what our next meal will include. Many of us are also focused on sustainability and the environmental aspects of our food chain that impact the planet. We may practice environmentally friendly habits, like recycling, shopping at farmers’ markets and buying foods with less packaging. But the intersection of these two diet-choice aspects—health and environmental sustainability—and the lenses through which we evaluate both, are worth investigating. Is one more important that the other? Do other factors such as taste, price and convenience still significantly impact our food choices too? Findings from the International Food Information Council Foundation’s 2019 Food and Health Survey as well as another IFIC Foundation survey, Consumer Attitudes and Perceptions on Healthy and Environmentally Sustainable Diets (to be released this fall), help shed light on these issues. Sticking with sustainability The 2019 Food and Health Survey found that environmental sustainability was a significant purchase driver, with over half (54 percent) of people saying it was important that the foods they purchase and consume be produced in an environmentally sustainable way. Of those who believe environmental sustainability is important, the top three food characteristics that people use to identify these foods are “being labeled as being locally grown” (51 percent), “being labeled as sustainably sourced” (47 percent), and “being labeled as non-GMO/not bioengineered” (47 percent). Interestingly, 41 percent of respondents look for recyclable packaging and 35 percent look to make purchases with minimal packaging. This year, the survey also asked consumers whether they find it difficult to know whether their food choices are environmentally sustainable. Over six in ten (63 percent) of consumers agreed that it is hard for consumers to know whether the food choices they make are environmentally sustainable. As a follow-up, we asked […]
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