Interest in Sustainability, Plant-Based Diets Among Trends in IFIC Foundation’s 2019 Food & Health Survey
FOR IMMEDIATE RELEASE: MAY 22, 2019 DOWNLOAD THE SURVEY (Washington, D.C.)—Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends. The 2019 edition marks the 14th consecutive year that IFIC Foundation has surveyed American consumers to understand their perceptions, beliefs and behaviors around food and food-purchasing decisions. Sustained Interest in Sustainability Previous Food and Health Surveys asked consumers about their views on sustainability, but their interpretations of the concept varied. This year’s Food & Health Survey gets more specific by asking consumers what they look for in order to know whether a product is environmentally sustainable. Every year the survey identifies leading factors that impact food and beverage purchases. Every Survey has seen “taste” reign supreme and in 2019 the trend continues. Deemed important by 86% of consumers, the impact of taste on purchasing decisions is up significantly from 81% in 2018. Other factors such as “price” (68%), “healthfulness” (62%) and “convenience” (57%) held steady. “Sustainability” as a purchase driver registered in the mid- to high-30 percentages through the years, but the 2019 refinement to “environmental sustainability” resulted in a drop to 27%, indicating that consumers may think of more than the environment when it comes to sustainability. Regardless of the impact on purchasing decisions, over half of consumers (54%) say it’s at least somewhat important that the products they buy be produced in an environmentally sustainable way. Among those 54%, many look for specific labels or attributes to assess whether they believe a product is environmentally sustainable: 51% perceive products that are locally produced as environmentally sustainable, followed by products literally labeled as sustainably produced […]
Media