The Dairy Dilemma: Simultaneously Under-Consumed & Misunderstood
Dairy foods and beverages hold the not-so-coveted title as one of the most under-consumed food groups on the plate. In fact, according to the Dietary Guidelines for Americans (DGA), approximately 90% of individuals do not consume the recommended three servings per day. More specifically, consumption appears to be the lowest among Black and Indigenous People of Color (BIPOC) subpopulations. Rampant food and nutrition misinformation is counter to the goal of helping consumers build healthy dietary patterns. When food groups are not consumed in recommended amounts, nutrient inadequacies are exacerbated. Inadequate dairy intake can jeopardize health and wellness by limiting intake of three out of four under-consumed nutrients of public health concern – vitamin D, calcium, and potassium. The extent to which historically underserved communities are disproportionately affected by increasing rates of diet-related disease and food insecurity is widely chronicled, including in the National Strategy on Hunger, Nutrition, and Health. The International Food Information Council (IFIC) has a long history of conducting consumer research on US eating trends and behaviors to support improved diet quality. With the annual IFIC Food & Health Survey entering its 20th year, we have been inspired to augment our research methodology to gain greater insight into underserved populations’ perceptions, attitudes, behaviors, and needs. Specifically, we have committed to 1) tripling the number of respondents in the IFIC Food & Health Survey to better study and understand population subgroups (e.g., ethnic groups, those with lower income, etc.); and 2) oversampling certain demographics in standalone projects so that we can contribute subpopulation insights with greater statistical power. A Complicated Web of Dairy Perceptions and Consumption Conundrums It is important to understand motivators and barriers to providing equal access, availability, and actionability that enables the US population to regularly consume dairy foods and beverages in ways that meet their […]
insights