Consumer Perceptions and Purchase Motivations Related to Environmental Sustainability
November 1, 2020
Research Type
Cereals and pulses are key sources of carbs and protein, yet U.S. consumers have reduced carbohydrate intake over the past decade. While fiber, whole grains, and plant proteins are viewed favorably, Americans seek diverse eating styles for both health and environmental reasons. However, confusion persists around identifying truly sustainable food choices. Understanding these evolving perceptions is essential for effectively communicating the health and environmental impact of food.
Sollid K, Sims T, Webster A. Consumer perceptions and purchase motivations related to environmental sustainability. Cereal Foods World. 2020;65(6). doi:10.1094/CFW-65-6-0061.