IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
Research Overview The focus groups described in the IFIC Trust, Tensions & Tradeoffs: Perspectives On Food Choices From Parents & Caregivers report were conducted to understand consumer perceptions, trade-offs, and communication needs to improve diet quality. In addition to elevating the consumer […]
May 21, 2026
Abstract This report summarizes findings from an analysis commissioned by the International Food Information Council (IFIC) designed to quantify the prevalence of processed foods in U.S. retail grocery purchases and to assess nutrient density within and across food processing classifications […]
April 24, 2026
The public conversation around processed and ultraprocessed foods has increased significantly in recent years, driven by rising interest in food, nutrition and health-related topics and growing concern over food ingredients. The new 2025-2030 Dietary Guidelines for Americans, released January 7, […]
January 22, 2026
This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & […]
January 2, 2026
This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & […]
October 12, 2025
This report from the International Food Information Council (IFIC) contains results from two separate consumer surveys—the 2025 IFIC Food & Health Survey and the August 2025 IFIC Spotlight Survey. Each survey’s methodology is briefly described below: 2025 IFIC Food & Health Survey IFIC commissions this survey […]
August 5, 2025
Type 2 diabetes (T2D) is a significant public health burden in the U.S. today. As the incidence is predicted to increase, advancing our understanding of food-based recommendations that reduce the risk of T2D is critical to improve public health. Over […]
May 28, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about healthy eating. One thousand adults ages 18 years and older completed the online survey from December 5-10, 2024, and respondents […]
March 5, 2025
Personalized nutrition (PN) delivers tailored dietary guidance by integrating health, lifestyle, and behavioral data to improve individual health outcomes. Recent technological advances have enhanced access to diverse data sources, yet challenges remain in collecting, integrating, and analyzing complex datasets. To […]
February 5, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about seed oils. One thousand adults ages 18 years and older completed the online survey from November 15-19, 2024, and respondents […]
February 4, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about prescription drugs for weight loss. One thousand adults ages 18 years and older completed the online survey from October 11-17, 2024, […]
January 8, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to gauge perceptions, preferences, and recent consumption patterns of sweeteners in foods and beverages. One thousand adults ages 18 years and older completed the online survey from […]
November 4, 2024
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about trust in science about food, nutrition, and diet. One thousand adults ages 18 years and older completed the online survey […]
October 1, 2024
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about snacking. One thousand adults ages 18 years and older completed the online survey from May 9-13, 2024, and respondents were […]
August 15, 2024
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about sodium consumption. One thousand adults ages 18 years and older completed the online survey from March 7-9, 2024, and respondents […]
July 18, 2024
The 2024 Food and Health Survey marks the 19th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to […]
June 20, 2024
Download The IFIC FOP Nutrition Labeling Consumer Study Report Download The IFIC FOP Nutrition Labeling Consumer Study Questionnaire The use of Front-Of-Package (FOP) nutrition labeling schemes has increased dramatically around the world since 2004 when the World Health Organization (WHO) […]
May 24, 2024
This IFIC consumer research study provides crucial insights into what drives the general population, including BIPOC populations, to consume and/or avoid dairy foods and beverages. Knowing more about what drives or inhibits dairy consumption can assist stakeholders’ efforts in enhancing consumer education; identifying trusted and […]
May 16, 2024
During the COVID-19 pandemic, U.S. adults reported increased sustainable dietary behaviors, especially in cooking at home and eating healthier. White and higher-income individuals adopted more ecological and economic practices, while Black participants showed notable health-related improvements. Use of local food […]
March 14, 2024
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from July 5-6, 2023, and responses were weighted to […]
January 29, 2024
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