IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about dietary sweeteners. One thousand adults aged 18+ years completed the survey from April 10-12, 2023, and responses were weighted […]
May 10, 2023
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about building a healthy diet, and the use of food packaging. One thousand adults aged 18+ years completed the survey […]
April 18, 2023
Whether it’s salty or sweet—or, for many, a mix of both!—Americans are no strangers to snacks. But what exactly are Americans’ preferences when it comes to the kinds of snacks they eat, and why do they snack in the first […]
December 2, 2022
Sollid K, Webster A, Paipongna M, Smith K. Food perceptions, beliefs, and behaviors amid a global pandemic: Results of the International Food Information Council 2021 Food & Health Survey. Nutr Today. 2022;57:26-33. doi:10.1097/NT.0000000000000524.
December 1, 2022
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from September 7-13, 2022, and responses were weighted […]
November 15, 2022
We often hear about the importance of making healthy food choices, but how do Americans define a “healthy food”? And how much of an influence does healthfulness have when we decide what foods to buy and eat? IFIC’s 17th annual […]
September 14, 2022
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’ new schedules. But what factors influence what parents decide to put in their […]
August 16, 2022
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud and clear. IFIC’s 17th annual 2022 Food and Health Survey offers some especially […]
July 27, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues […]
July 1, 2022
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about gut health and probiotics. One thousand adults aged 18+ years completed the survey from March 4-9, 2022, 7-13, and […]
April 13, 2022
You’ve likely witnessed someone turning over a packaged food to look at the serving size on the Nutrition Facts label with surprise. They’ve probably also said something along the lines of, “is this really how much I’m supposed to eat?” […]
January 26, 2022
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting around food and […]
December 13, 2021
Highlights Imagine that you’re standing in an aisle of a grocery store. You’re tasked with choosing a product only based on the information communicated on the front of the package. Simple, right? Well, it turns out there is a lot […]
November 16, 2021
You’ve likely heard a friend, family member or coworker talk about trying plant-based meat alternatives for the first time, or maybe you’ve noticed these products on the menu of your favorite restaurant or fast-food chain. Perhaps you’ve seen a growing […]
November 3, 2021
Processed foods and beverages are found in nearly every section of the grocery store and are often part of our daily meals, snacks and desserts. But how does processing affect what Americans are buying and eating? In this survey, we […]
October 19, 2021
The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often and why do they choose dairy […]
June 9, 2021
It’s common to hear cautious phrases surrounding sugar intake, whether in regard to day-to-day consumption or around holidays and special occasions where food, drinks and desserts are focal points. But who do people really trust when it comes to information […]
May 5, 2021
It’s long been recognized that vitamins and minerals play essential roles in human health. But despite this appreciation, do people actually take them into consideration when making daily choices about what they eat and drink? If so, which vitamins and […]
April 8, 2021
Our dietary habits as young children have an especially strong influence over how we eat for the rest of our lives, demonstrating the importance of promoting good nutrition early on. Yet the past year has shone a spotlight on the […]
March 4, 2021
Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top-of-mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers for the variety of options on […]
January 26, 2021
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