IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’ new schedules. But what factors influence what parents decide to put in their […]
August 16, 2022
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud and clear. IFIC’s 17th annual 2022 Food and Health Survey offers some especially […]
July 27, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues […]
July 1, 2022
Download the survey results here From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now. And this trend is more than a gut feeling: Americans’ interest in learning […]
April 13, 2022
Download the survey results here Highlights You’ve likely witnessed someone turning over a packaged food to look at the serving size on the Nutrition Facts label with surprise. They’ve probably also said something along the lines of, “is this really […]
January 26, 2022
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting around food and […]
December 13, 2021
Download the survey results here Highlights Imagine that you’re standing in an aisle of a grocery store. You’re tasked with choosing a product only based on the information communicated on the front of the package. Simple, right? Well, it turns […]
November 16, 2021
Download the survey results here Highlights Processed foods and beverages are found in nearly every section of the grocery store and are often part of our daily meals, snacks and desserts. But how does processing affect what Americans are buying […]
October 19, 2021
The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a familiar one, to eat healthily. In fact, in our Consumer […]
August 19, 2021
Download the survey results here Highlights The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often […]
June 9, 2021
Download the survey results here Highlights It’s common to hear cautious phrases surrounding sugar intake, whether in regard to day-to-day consumption or around holidays and special occasions where food, drinks and desserts are focal points. But who do people really […]
May 5, 2021
Download the survey results here Highlights It’s long been recognized that vitamins and minerals play essential roles in human health. But despite this appreciation, do people actually take them into consideration when making daily choices about what they eat and […]
April 8, 2021
Download the survey results here Download the press release here Our dietary habits as young children have an especially strong influence over how we eat for the rest of our lives, demonstrating the importance of promoting good nutrition early on. […]
March 4, 2021
Download the Survey Results Here Highlights Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top–of–mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers […]
January 26, 2021
Download the Survey Results Here Highlights We’ve almost reached the end of 2020—twelve months that have been more challenging than we ever could have predicted, defined by the upheaval of many aspects of our lives. As we mark the end […]
December 16, 2020
Cereals and pulses are key sources of carbs and protein, yet U.S. consumers have reduced carbohydrate intake over the past decade. While fiber, whole grains, and plant proteins are viewed favorably, Americans seek diverse eating styles for both health and […]
November 1, 2020
Download the survey results here Key Highlights: It turns out that “processed” is making an impact on Americans’ thought process, particularly when it comes to their food choices. In fact, our 2020 Food and Health Survey found that nearly half […]
September 30, 2020
Download the full report. Highlights: As we enter an autumn season unlike any of us imagined, our day-to-day habits and routines continue to be disrupted by the COVID-19 pandemic. We’ve highlighted many aspects of these disruptions in our recent consumer […]
September 16, 2020
Download the full report. Highlights “Nutrient density” is a concept that is central to making healthy dietary choices, describing the balance of beneficial nutrients in a food (like vitamins, minerals, lean protein, healthy fats and fiber) compared with nutrients to limit […]
August 20, 2020
Download the full report. Highlights Over the past few years, it might seem like we’ve come a long way in our perceptions of dietary fat. Avocadoes, omega-3-rich fish and nuts and seeds are welcomed parts of a balanced diet, and […]
July 6, 2020
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