IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
Key Highlights: It turns out that “processed” is making an impact on Americans’ thought process, particularly when it comes to their food choices. In fact, our 2020 Food and Health Survey found that nearly half (49%) say that whether a […]
September 30, 2020
Highlights: As we enter an autumn season unlike any of us imagined, our day-to-day habits and routines continue to be disrupted by the COVID-19 pandemic. We’ve highlighted many aspects of these disruptions in our recent consumer surveys, and now we’re […]
September 16, 2020
Highlights “Nutrient density” is a concept that is central to making healthy dietary choices, describing the balance of beneficial nutrients in a food (like vitamins, minerals, lean protein, healthy fats and fiber) compared with nutrients to limit (like saturated fat, sodium, added […]
August 20, 2020
Highlights Over the past few years, it might seem like we’ve come a long way in our perceptions of dietary fat. Avocadoes, omega-3-rich fish and nuts and seeds are welcomed parts of a balanced diet, and fad diets like keto […]
July 6, 2020
What Nutrition Facts Information Do People Use to Decide Which Product is Healthier? Highlights In our first consumer survey on plant alternatives to meat, we explored people’s experiences with meatless protein products made from plants. We heard about their likes […]
May 28, 2020
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for over two months. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting […]
May 20, 2020
It’s been just over one month since the World Health Organization declared COVID-19, also known as the novel coronavirus, a global pandemic. And we continue to feel its impact in nearly every aspect of our lives. For many of us, […]
April 14, 2020
Highlights You could say we’re intrigued by people’s attitudes, habits and perceptions about food here at IFIC. And while the start of a new year is often thought of as a fresh opportunity for change, we’ve begun to wonder: How […]
February 19, 2020
Highlights Every so often a new food trend captures our attention, only to fade once the novelty wears off. Other times, food trends have more staying power. The original veggie burger dates back decades, but more recently a new generation […]
January 30, 2020
Download the full report. Many Americans make food and beverage decisions every day with the goal of eating a healthy, well-balanced diet. Most people are generally aware that we should seek foods that are rich in healthful components and aim […]
November 15, 2019
Generation X got its name because it was considered to be harder to describe or understand—think “planet X” or “the X factor”—than their much-studied Baby Boomer predecessors. With Gen Xers (ages 40 to 55) now in middle age, the International […]
October 15, 2019
October 9, 2018 While Medicaid recipients express similar desires for their health as non-recipients, they are having a more difficult time achieving those outcomes, reporting far higher food insecurity, more health problems and greater stress about their food decisions than […]
October 15, 2018
As the U.S. Food and Drug Administration considers a proposal “to provide greater clarity on appropriate labeling of plant-based alternatives” to milk and dairy products, a new survey by the International Food Information Council (IFIC) Foundation shows a low level […]
October 11, 2018
The NOVA food classification advises avoiding ultra-processed foods (UPF) to combat obesity, but its non-traditional criteria—like ingredient count and additives—diverge from standard definitions. Evidence linking UPF to poor nutrition may reflect circular logic, as added sugars help define UPF. Avoiding […]
September 25, 2018
(Washington, D.C.)—Parents of children under 24 months old are quite confident that they are feeding them an age-appropriate and nutritious diet—admitting, in fact, that their children’s diets are more nutritious than their own. But a new survey by the International […]
September 20, 2018
Survey Finds That Few Older Americans Grocery-Shop Online, But Lowering Hurdles Could Sway Many Online Shoppers Eager for Food Information, But Often Come Up Empty Download Full Survey (Washington, D.C.)—The number of Americans over 50 who are online grocery-shopping is […]
July 25, 2018
FOR IMMEDIATE RELEASE: June 27, 2018 Download the full report Survey: Nearly Half of U.S. Consumers Avoid GMO Foods; Large Majority Primarily Concerned About Human Health Impact Proposed Federal Bioengineered (BE) Foods Disclosure Suggests Lower Consumer Acceptance, Less Willingness to […]
June 27, 2018
Download Report FOR IMMEDIATE RELEASE: June 13, 2018 WASHINGTON, D.C. — More than two-thirds of older adults are managing more than one chronic disease. Despite this rising trend, adults today are tuning into their health and turning to nutrition to […]
June 13, 2018
Public perception and consumer opinions are major drivers of shifts in dietary trends, as has been demonstrated most recently by the increased attention paid by consumers to low-carbohydrate eating patterns and concerns about added sugars. It is important for nutrition […]
May 1, 2018
See the full report (PDF, 4.4MB) FOR IMMEDIATE RELEASE: April 26, 2018 WASHINGTON — While aging poses new challenges, as well as changing perceptions and behaviors around food and health, a report by the International Food Information Council (IFIC) Foundation […]
April 26, 2018
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