IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top-of-mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers for the variety of options on […]
January 26, 2021
We’ve almost reached the end of 2020—twelve months that have been more challenging than we ever could have predicted, defined by the upheaval of many aspects of our lives. As we mark the end of this consequential year, IFIC has […]
December 16, 2020
Cereals and pulses are key sources of carbs and protein, yet U.S. consumers have reduced carbohydrate intake over the past decade. While fiber, whole grains, and plant proteins are viewed favorably, Americans seek diverse eating styles for both health and […]
November 1, 2020
It turns out that “processed” is making an impact on Americans’ thought process, particularly when it comes to their food choices. In fact, our 2020 Food and Health Survey found that nearly half (49%) say that whether a product is […]
September 30, 2020
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about food and eating habits in a global pandemic. One thousand adults aged 18+ years completed the survey from August […]
September 16, 2020
“Nutrient density” is a concept that is central to making healthy dietary choices, describing the balance of beneficial nutrients in a food (like vitamins, minerals, lean protein, healthy fats and fiber) compared with nutrients to limit (like saturated fat, sodium, added sugars […]
August 20, 2020
Over the past few years, it might seem like we’ve come a long way in our perceptions of dietary fat. Avocadoes, omega-3-rich fish and nuts and seeds are welcomed parts of a balanced diet, and fad diets like keto and […]
July 6, 2020
In our first consumer survey on plant alternatives to meat, we explored people’s experiences with meatless protein products made from plants. We heard about their likes and dislikes and their reasons for having tried them. In doing so, we also […]
May 28, 2020
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for over two months. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting […]
May 20, 2020
It’s been just over one month since the World Health Organization declared COVID-19, also known as the novel coronavirus, a global pandemic. And we continue to feel its impact in nearly every aspect of our lives. For many of us, […]
April 14, 2020
You could say we’re intrigued by people’s attitudes, habits and perceptions about food here at IFIC. And while the start of a new year is often thought of as a fresh opportunity for change, we’ve begun to wonder: How many […]
February 19, 2020
Every so often a new food trend captures our attention, only to fade once the novelty wears off. Other times, food trends have more staying power. The original veggie burger dates back decades, but more recently a new generation of […]
January 30, 2020
Download the full report. Many Americans make food and beverage decisions every day with the goal of eating a healthy, well-balanced diet. Most people are generally aware that we should seek foods that are rich in healthful components and aim […]
November 15, 2019
Generation X got its name because it was considered to be harder to describe or understand—think “planet X” or “the X factor”—than their much-studied Baby Boomer predecessors. With Gen Xers (ages 40 to 55) now in middle age, the International […]
October 15, 2019
October 9, 2018 While Medicaid recipients express similar desires for their health as non-recipients, they are having a more difficult time achieving those outcomes, reporting far higher food insecurity, more health problems and greater stress about their food decisions than […]
October 15, 2018
As the U.S. Food and Drug Administration considers a proposal “to provide greater clarity on appropriate labeling of plant-based alternatives” to milk and dairy products, a new survey by the International Food Information Council (IFIC) Foundation shows a low level […]
October 11, 2018
The NOVA food classification advises avoiding ultra-processed foods (UPF) to combat obesity, but its non-traditional criteria—like ingredient count and additives—diverge from standard definitions. Evidence linking UPF to poor nutrition may reflect circular logic, as added sugars help define UPF. Avoiding […]
September 25, 2018
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and feeding beliefs of parents of children ages birth to 24 months. about birth to 24 months feeding of children by […]
September 20, 2018
Survey Finds That Few Older Americans Grocery-Shop Online, But Lowering Hurdles Could Sway Many Online Shoppers Eager for Food Information, But Often Come Up Empty Download Full Survey (Washington, D.C.)—The number of Americans over 50 who are online grocery-shopping is […]
July 25, 2018
FOR IMMEDIATE RELEASE: June 27, 2018 Download the full report Survey: Nearly Half of U.S. Consumers Avoid GMO Foods; Large Majority Primarily Concerned About Human Health Impact Proposed Federal Bioengineered (BE) Foods Disclosure Suggests Lower Consumer Acceptance, Less Willingness to […]
June 27, 2018
We’re always tracking emerging trends, but your ideas could shape what’s next. Share your questions and insights—they could spark our next deep dive.