IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about protein quality & protein labeling. One thousand seventeen adults ages 18 years and older completed the online survey from November […]
April 7, 2026
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about carbohydrates, including dietary fiber and whole grains. One thousand and six adults ages 18 years and older completed the online survey from […]
February 3, 2026
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about added sugars. One thousand and two adults ages 18 years and older completed the online survey on September 25, 2025, and […]
December 3, 2025
This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & […]
December 3, 2025
This year’s Food & Health Survey marks the 20th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. In addition to exploring new perspectives, the 2025 IFIC Food & […]
October 12, 2025
This report from the International Food Information Council (IFIC) contains results from two separate consumer surveys—the 2025 IFIC Food & Health Survey and the July 2025 IFIC Spotlight Survey. Each survey’s methodology is briefly described below: July 2025 IFIC Spotlight Survey IFIC commissioned this online survey […]
July 9, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about seed oils. One thousand adults ages 18 years and older completed the online survey from November 15-19, 2024, and respondents […]
February 4, 2025
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about sodium consumption. One thousand adults ages 18 years and older completed the online survey from March 7-9, 2024, and respondents […]
July 18, 2024
Download The IFIC FOP Nutrition Labeling Consumer Study Report Download The IFIC FOP Nutrition Labeling Consumer Study Questionnaire The use of Front-Of-Package (FOP) nutrition labeling schemes has increased dramatically around the world since 2004 when the World Health Organization (WHO) […]
May 24, 2024
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and purchasing behaviors of U.S. meat eaters. One thousand adults aged 18+ years completed the survey from May 2-5, 2023, and responses […]
July 14, 2023
You’ve likely heard a friend, family member or coworker talk about trying plant-based meat alternatives for the first time, or maybe you’ve noticed these products on the menu of your favorite restaurant or fast-food chain. Perhaps you’ve seen a growing […]
November 3, 2021
The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often and why do they choose dairy […]
June 9, 2021
It’s long been recognized that vitamins and minerals play essential roles in human health. But despite this appreciation, do people actually take them into consideration when making daily choices about what they eat and drink? If so, which vitamins and […]
April 8, 2021
Our dietary habits as young children have an especially strong influence over how we eat for the rest of our lives, demonstrating the importance of promoting good nutrition early on. Yet the past year has shone a spotlight on the […]
March 4, 2021
Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top-of-mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers for the variety of options on […]
January 26, 2021
“Nutrient density” is a concept that is central to making healthy dietary choices, describing the balance of beneficial nutrients in a food (like vitamins, minerals, lean protein, healthy fats and fiber) compared with nutrients to limit (like saturated fat, sodium, added sugars […]
August 20, 2020
Over the past few years, it might seem like we’ve come a long way in our perceptions of dietary fat. Avocadoes, omega-3-rich fish and nuts and seeds are welcomed parts of a balanced diet, and fad diets like keto and […]
July 6, 2020
As the U.S. Food and Drug Administration considers a proposal “to provide greater clarity on appropriate labeling of plant-based alternatives” to milk and dairy products, a new survey by the International Food Information Council (IFIC) Foundation shows a low level […]
October 11, 2018
Public perception and consumer opinions are major drivers of shifts in dietary trends, as has been demonstrated most recently by the increased attention paid by consumers to low-carbohydrate eating patterns and concerns about added sugars. It is important for nutrition […]
May 1, 2018
This study evaluated how consumers perceive the proposed inclusion of “Added Sugars” on the Nutrition Facts Panel (NFP). Through qualitative interviews and a national survey of 1,088 adults, researchers found that many consumers misunderstood the meaning of “Added Sugars,” often […]
June 9, 2015
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