The Impact of Variations in a Fact-Based Front-of-Package Nutrition Labeling System on Consumer Comprehension.

This study assessed how different formats of front-of-package (FOP) nutrition labeling affect consumer comprehension. Over 7,300 U.S. grocery shoppers evaluated four versions of a fact-based FOP system, ranging from no FOP label to labels showing calories, nutrients to limit, and nutrients to encourage. Results showed that more detailed FOP labels (versions 3 and 4) significantly improved consumers’ ability to identify key nutrients and make informed comparisons—especially among those with lower education levels. The findings support the use of consistent, non-interpretive, and information-rich FOP systems like the Facts Up Front program to help consumers better understand nutrition information and support healthier food choices.

Smith Edge M, Toner C, Kapsak WR, Geiger CJ. The impact of variations in a fact-based front-of-package nutrition labeling system on consumer comprehension. J Acad Nutr Diet. 2014;114(6):843-854.e8. doi:10.1016/j.jand.2014.01.018.