2025 IFIC Food & Health Survey: A Focus On Dietary Guidance & Food Labeling

This report from the International Food Information Council (IFIC) contains results from two separate consumer surveys—the 2025 IFIC Food & Health Survey and the August 2025 IFIC Spotlight Survey. Each survey’s methodology is briefly described below:

2025 IFIC Food & Health Survey​

IFIC commissions this survey annually among U.S. consumers (n=3000 since 2024, n=1000 in prior years), with 2025 marking the 20th consecutive year of the IFIC Food & Health Survey. Results were weighted to ensure that they are reflective of the American population ages 18 to 80 years, as seen in the 2024 Current Population Survey. Specifically, results were weighted by age, education, gender, race/ethnicity, and region. Totals may not equal 100% due to rounding. The 2025 IFIC Food & Health Survey was fielded from March 13-27, 2025.

August 2025 IFIC Spotlight Survey​

IFIC commissioned this online survey among U.S. consumers (n=1000) to measure knowledge, attitudes, and beliefs about dietary guidance and food labeling. One thousand adults ages 18 years and older completed the online survey from April 7-11, 2025. Data were weighted to ensure proportional results. Totals may not equal 100% due to rounding.