IFIC Spotlight Survey: Americans’ Perceptions Of Protein Quality & Labeling
April 7, 2026
Research Type
Topics
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about protein quality & protein labeling. One thousand seventeen adults ages 18 years and older completed the online survey from November 17-26, 2025, and were weighted to ensure proportional results.
Key findings include:
- Price and taste dominate food choices, with convenience, health, labeling information, and values playing secondary roles.
- Two in three Americans report looking for some type of nutrition information on the front of food packaging when shopping.
- Eight in ten Americans report looking for some type of nutrition information on the back or side of food packaging when shopping.
- Among those who look for protein information on the back or side of food packaging, the most helpful details are protein sources and amounts, including contribution to daily protein needs.
- Four in ten Americans associate “high-quality protein” with good taste.
- Most Americans believe the term “protein quality” refers to healthfulness and ability to support muscle health.
- Most Americans believe the body uses protein differently depending on the food source.
- “High-quality protein” and “protein supports overall health” resonate with Americans more than other protein-related claims.
- Americans report regularly consuming soy foods and beverages and recognize the health benefits of soy protein.
- Protein content claims and overall protein quality information resonate more with Americans than amino acid messages.
This research was supported by Soy Nutrition Institute Global and the United Soybean Board.
Suggested citation: International Food Information Council (IFIC). IFIC Spotlight Survey: Americans’ Perceptions of Protein Quality & Labeling. April 2026.