International Food Information Council Releases New Communicator’s Guide: Plant Biotechnology
(Washington, D.C.) — The International Food Information Council (IFIC) today announced the publication of the IFIC Communicator’s Guide: Plant Biotechnology, a new resource designed to help food and nutrition communicators improve public understanding of plant biotechnology and communicate effectively with their intended audiences.
Amid ongoing public debate about the health and science behind genetically modified (GM) crops, clear and credible communication has never been more important. In the thirty years since the first GM crop came to market, extensive research has examined the safety, environmental impact, sustainability, nutritional qualities, and economic benefits of biotech crops—making them among the most studied foods in history. This evidence supports the consensus of numerous international regulatory bodies and health organizations that foods produced through biotechnology are as safe as conventionally produced foods, with tangible benefits for farmers, consumers, and the environment.
“Few topics generate as many questions—or as much confusion—as plant biotechnology, and yet the science behind it is remarkably robust,” said Wendy Reinhardt Kapsak, MS, RDN, IFIC President and CEO. “This IFIC Communicator’s Guide helps food and nutrition communicators translate decades of research into clear, relatable conversations that can build trust in our food system.”
As the science continues to advance—through innovations such as genome editing, biopesticides and biofertilizers—and as regulatory frameworks evolve alongside it, the need for accurate, accessible communication only grows. This guide bridges the gap between complex science and meaningful dialogue, helping communicators meet frequently asked questions with facts and action.
IFIC is uniquely positioned to deliver this resource given its vision is a world where people are empowered to make informed food and health decisions, and its mission is to effectively communicate science-based information about food safety, nutrition, and agriculture. For decades, IFIC has served as a trusted bridge between the scientific community and the public.
This guide is built to accomplish two main objectives: to provide communicators with up-to-date, evidence-based information about the current state of plant biotechnology in the U.S. and globally, and to equip them to communicate effectively with their audiences. Inside, communicators will find accessible explanations of plant biotechnology, answers to commonly asked questions, practical tips for guiding conversations, a glossary of important biotechnology terms, and more. It is designed to serve as a quick reference, a planning tool, and a foundation for confident, science-based communication.
The IFIC Communicator’s Guide: Plant Biotechnology is available here.
For questions or media inquiries, please contact Jenny Phillips, Director, Communications at [email protected].