2026 IFIC Food & Health Survey: A Focus On Dietary Guidance & Processed Food

For more than two decades, the IFIC Food & Health Survey has tracked how Americans think about food, nutrition, health, and the role these factors play in food decisions.

The International Food Information Council (IFIC) commissioned an online survey among U.S. and Canadian consumers to measure knowledge, attitudes, and beliefs about food, nutrition, health, and the role these factors play in food decisions. Three thousand five U.S. adults (n=3005) ages 18 to 80 years completed the online survey from March 22-April 8, 2026. One thousand six Canadian adults (n=1006) ages 18 to 80 years completed the online survey from March 27-April 8, 2026. Results from each country’s sample were weighted separately to reflect their national population demographics, using the 2025 Current Population Survey for the U.S. sample and the 2021 Statistics Canada Census for the Canadian sample. Specifically, results were weighted by age, education, gender, race/ethnicity, and region.

These insights highlight dietary guidance, food labeling, and processed foods. Throughout the rest of the year, IFIC is implementing a rolling release, reporting salient insights from portions the 2026 IFIC Food & Health Survey.