IFIC Spotlight Survey: Public Perceptions Of Dietary Sweeteners
May 10, 2023
Research Type
Topics
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about dietary sweeteners. One thousand adults aged 18+ years completed the survey from April 10-12, 2023, and responses were weighted to ensure proportional results.
Key findings include:
- Nearly three in ten Americans regularly consume LNCS, while a similar percentage report never consuming LNCS.
- Among those who typically consume LNCS, trying to limit or avoid sugar is the top reason why they do so.
- Among those who rarely or never consume LNCS, not liking the taste is the top reason for avoiding them.
- More than half agree that consuming LNCS can benefit the health of some individuals.
- The top two ways people form an opinion about the safety of consuming LNCS are doing their own research and talking to health professionals.
- The ingredients list and the Nutrition Facts label on food packaging are the top two information sources that people would use to determine if a packaged food or beverage contains LNCS.