IFIC Spotlight Survey: Americans’ Perceptions Of Added Sugars & Sweeteners
December 3, 2025
Research Type
Topics
The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about added sugars. One thousand and two adults ages 18 years and older completed the online survey on September 25, 2025, and respondents were weighted to ensure proportional results.
Key findings include:
- Nearly three in ten Americans say they do not know the Dietary Guidelines for Americans recommendation for daily sugar intake.
- Americans say they identify foods and beverages with added sugars by looking at the ingredients list and the Nutrition Facts label.
- More Americans consider high fructose corn syrup an added sugar than sucrose, maple syrup, or honey.
- The likelihood of consuming specific sweeteners remains largely unchanged from 2023, with the top nine holding the same rank order.
- Nearly six in ten Americans believe it is acceptable to consume foods or beverages that contain added sugar every day.
- Foods and beverages with added sugars are more desirable as after dinner treats or desserts, and snacks, than breakfast, lunch, or dinner.
- When Americans want something sweet, chocolate, ice cream, and fruit are top choices.
- Eight in ten Americans feel they have some to complete control over the amount of added sugar in their diet.