IFIC Spotlight Survey: Perceptions On Processed: Consumer Sentiment & Purchasing Habits In 2022
November 15, 2022
Research Type
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from September 7-13, 2022, and responses were weighted to ensure proportional results.
Key findings include:
- Nearly half of Americans report having a high understanding of processed foods.
- Looking at the ingredients list on a product is the most common way consumers determine whether a food or beverage is processed or not.
- Only one-quarter of Americans have heard of the term “ultraprocessed foods.”
- Americans say they would be more likely to buy a processed food if it was less expensive, fortified with vitamins and minerals, lower in sugar and/or lower in sodium.