2015 IFIC Food & Health Survey
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The 2015 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, marks the 10th anniversary of an ongoing investigation into the beliefs and behaviors of Americans. The survey, commissioned by the International Food Information Council Foundation, delves deeply into issues of health and diet, food components, sustainability, food production, and food safety. For ten years, the survey has uncovered important insights and trends. The 2015 survey continues that tradition, with a special focus on understanding the extent to which Americans value and prioritize their own health.
The 2015 Food & Health Survey was conducted by Greenwald & Associates of Washington, D.C. The survey was conducted online from March 13 to March 26, 2015. It includes 1,007 Americans ages 18-80, and is weighted to represent the demographics of the United States.