IFIC Spotlight Survey: Understanding “Healthy” & The Impact Of Nutrition Labeling On Food Decisions
April 18, 2023
Research Type
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The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about building a healthy diet, and the use of food packaging. One thousand adults aged 18+ years completed the survey from March 9-14, 2023, and responses were weighted to ensure proportional results.
Key findings include:
- More than six in ten Americans found it easy to determine whether a food or beverage is healthy.
- Roughly half of Americans said that choosing healthy foods and beverages is “very” or “extremely” important to them.
- Nearly half said that nutrition labels, statements, and/or claims on the front of food packaging are helpful when determining the healthfulness of foods and beverages.
- More than half said they would be more likely to purchase a product with an FDA “healthy” symbol or label.