New Research: Evaluating Online Grocery Shopping Trends
It was only a few years ago that online food shopping seemed be a relatively novel concept. Yet it is certainly gaining ground, with new research from the International Food Information Council (IFIC) Foundation revealing that over one-third of the time, consumers are shopping for groceries online. This research sheds light on the patterns and habits of online shoppers. The attached report presents the results of 1,000 interviews among adults about online grocery shopping, which were conducted from February 14-19, 2018, and were weighted to ensure nationally representative results. Check out a summary of the findings below. Who Grocery Shops Online? Who Cares About Nutrition Info? Not Everyone Reads Nutrition Info. Big Takeaways Online shopping seems here to stay. From meal kits to shopping for weekly groceries, the options consumers have for online shopping will likely continue to grow. These insights can help us better understand how shoppers make decisions about food online, and how food decisions and tradeoffs might shift as more consumers seek out online alternatives. This blog includes contributions from Alyssa Ardolino, RD and Alex Lewin-Zwerdling, PhD *Data was collected from an online national panel by Lincoln Park Strategies.
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