Two 2015 Trends that Explain the Challenge of Health Communication
Does having access to unlimited information make it easier for consumers to be informed or does it lead to more confusion? There’s persuasive evidence that it leads to confusion. In the IFIC Foundation Food & Health Survey, three out of four consumers reported that changes in nutritional guidance make it hard for them to know what to believe. That’s the issue that nutrition communicators are struggling to address as we move into 2015. Last week, I stumbled on to the ConscienHealth.org list of Nutrition, Health and Fitness Trends for 2015, and I found two of the predicted trends to shed some light on this important question: The more I thought about these predicted trends, the more I thought that these issues relate heavily to the confusion that pervades nutrition communications. Cherry-picked statistics Increasingly, cherry-picked statistics have been used by talk show hosts and public figures who want to capture the public’s attention with sensational stories that lack common sense. Perhaps the public knows that these TV shows are merely entertainment, but it’s getting harder and harder for the public to distinguish between scientific evidence and the beliefs of public figures. Eventually, I predict the public will hone their ability to separate out these claims and determine who should be trusted. In fact, many consumers already say that they are the most likely to trust health professionals, as opposed to media outlets, for nutrition information (check out the infographic below). Until that time, it can feel like the wild west of nutrition information. Thankfully, in the meantime, organizations like ours do their best to present facts that can help consumers with science-based food information. Focusing on Outcomes Unlike cherry-picked statistics, a focus on health outcomes will be a welcome change in 2015. For many years, regulators have had to depend on short-term […]
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