IFIC Spotlight Survey: Innovations In Alternative Proteins: Understanding The Viewpoints & Purchasing Behaviors Of U.S. Meat Eaters
July 14, 2023
Research Type
Topics
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and purchasing behaviors of U.S. meat eaters. One thousand adults aged 18+ years completed the survey from May 2-5, 2023, and responses were weighted to ensure proportional results.
Key findings include:
- More than half of Americans have tried an alternative protein at least once, with general curiosity and a perception of healthfulness as driving factors.
- Over half of Americans consume animal meat daily, with taste, value, and general appearance being their top priorities when purchasing animal meat.
- Over two in five (42%) Americans would be interested in trying cell-cultured meat, while 51% say they would not be interested.
- Nearly two in three (62%) said that they would view “meat products that are grown in labs using the cells of animals” as “very” or “somewhat” safe if the USDA and the U.S. FDA approved the safety of these products.