IFIC Spotlight Survey: Plant Alternatives To Animal Meat 2.0
In our first consumer survey on plant alternatives to meat, we explored people’s experiences with meatless protein products made from plants. We heard about their likes and dislikes and their reasons for having tried them. In doing so, we also found that based solely on Nutrition Facts labels, more people believe that a plant alternative is healthier than ground beef. But we did not learn what information on the Nutrition Facts label people use when making such decisions. This follow-up consumer survey identifies the factors involved. The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about plant alternatives to animal meat. One thousand adults aged 18+ years completed the survey from March 10-11, 2020, and responses were weighted to ensure proportional results. Key findings include:
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