A New Focus on Sustainability
Earlier during the COVID pandemic, many of us faced significant changes in our routines to access mainstay products we keep in our kitchens and prepare meals. As we saw food supply levels and variety be impacted by the pandemic, we also witnessed food system workers be influenced as well. Many companies went out of business or could not safely host workers on farms or in processing facilities. Several of these elements are linked to both environmental and social sustainability aspects of our food supply—where and how our food is grown, who readies our food for purchasing and when will it be able to reach consumers were all greatly impacted. Steadfast desired product characteristics This spring, the IFIC 2021 Food and Health Survey aimed to take a look at how environmental and social sustainability perceptions impact purchase decisions. As seen in past Food and Health Surveys, taste, price, healthfulness, and convenience remain top drivers for purchase decisions this year. In comparison to these drivers, only 31% of consumers say environmental sustainability is a top driver. This mirrors the results of IFIC’s 2020 Consumer Survey: Eating and Shopping During a Global Pandemic, a COVID-specific study performed in September 2020, when COVID infection rates were rapidly growing across the country. That study showed that 45% of survey takers reported price had the biggest impact on their decisions to buy food and beverages, with 27% reporting that taste was a top priority. In contrast, just 16% selected environmental sustainability (as one of their top three choices) and the lowest priority was a company’s mission and values, with just 14% ranking this aspect in their top three selections. Still, as seen in other Food and Health Surveys, our 2021 findings found that when asked if it’s important that the foods they purchase or consume are […]
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