Download the survey results here Food trends come and go, but one in particular has stood the test of time: The search to satiate our sweet tooth. While sweet foods and drinks will likely always be popular, reducing sugar intake […]
May 10, 2023
Download the survey results here How do people determine the healthfulness of the foods and beverages they purchase? The latest IFIC survey, “Understanding ‘Healthy’ and the Impact of Nutrition Labeling on Food Decisions,” examines how Americans approach building a healthy […]
April 18, 2023
Highlights Whether cooking at home, snacking on the go, or picking up groceries, many of us turn to processed foods as part of our daily “process.” But taking a deeper dive, what level of understanding do Americans really have when […]
November 15, 2022
From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now. And this trend is more than a gut feeling: Americans’ interest in learning more about prebiotics, probiotics, postbiotics […]
April 13, 2022
Highlights Caffeine is well-entrenched in the lives of most Americans. Whether it’s drinking a cup of joe in the morning, turning to a soda or tea for an afternoon pick-me-up, or indulging in coffee ice cream or tiramisu to end […]
March 15, 2022
Highlights The ties among climate change, environmental sustainability, and our food choices are becoming increasingly apparent—and for many, the through-line that connects these concepts is clear. IFIC’s 2021 Food and Health Survey found that 42% of Americans believed that their […]
February 10, 2022
Highlights You’ve likely witnessed someone turning over a packaged food to look at the serving size on the Nutrition Facts label with surprise. They’ve probably also said something along the lines of, “is this really how much I’m supposed to […]
January 26, 2022
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting around food and […]
December 13, 2021
Highlights You’ve likely heard a friend, family member or coworker talk about trying plant-based meat alternatives for the first time, or maybe you’ve noticed these products on the menu of your favorite restaurant or fast-food chain. Perhaps you’ve seen a […]
November 3, 2021
Highlights Processed foods and beverages are found in nearly every section of the grocery store and are often part of our daily meals, snacks and desserts. But how does processing affect what Americans are buying and eating? In this survey, […]
October 19, 2021
The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a familiar one, to eat healthily. In fact, in our Consumer […]
August 19, 2021
Highlights Food ingredients have been used for centuries to improve flavor, appearance, nutrition, freshness or texture in foods and beverages. But the names of those ingredients or how they are described can make a big difference in whether a product […]
June 17, 2021
Highlights The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often and why do they choose […]
June 9, 2021
Highlights It’s common to hear cautious phrases surrounding sugar intake, whether in regard to day-to-day consumption or around holidays and special occasions where food, drinks and desserts are focal points. But who do people really trust when it comes to […]
May 5, 2021
Highlights It’s long been recognized that vitamins and minerals play essential roles in human health. But despite this appreciation, do people actually take them into consideration when making daily choices about what they eat and drink? If so, which vitamins […]
April 8, 2021
Our dietary habits as young children have an especially strong influence over how we eat for the rest of our lives, demonstrating the importance of promoting good nutrition early on. Yet the past year has shone a spotlight on the […]
March 4, 2021
Highlights Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top–of–mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers for the variety of options […]
January 26, 2021
Highlights We’ve almost reached the end of 2020—twelve months that have been more challenging than we ever could have predicted, defined by the upheaval of many aspects of our lives. As we mark the end of this consequential year, IFIC […]
December 16, 2020
Key Highlights: It turns out that “processed” is making an impact on Americans’ thought process, particularly when it comes to their food choices. In fact, our 2020 Food and Health Survey found that nearly half (49%) say that whether a […]
September 30, 2020
Highlights: As we enter an autumn season unlike any of us imagined, our day-to-day habits and routines continue to be disrupted by the COVID-19 pandemic. We’ve highlighted many aspects of these disruptions in our recent consumer surveys, and now we’re […]
September 16, 2020
We’re always tracking emerging trends, but your ideas could shape what’s next. Share your questions and insights—they could spark our next deep dive.