IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’ new schedules. But what factors influence what parents decide to put in their […]
August 16, 2022
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud and clear. IFIC’s 17th annual 2022 Food and Health Survey offers some especially […]
July 27, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues […]
July 1, 2022
The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to […]
May 18, 2022
From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now. And this trend is more than a gut feeling: Americans’ interest in learning more about prebiotics, probiotics, postbiotics […]
April 13, 2022
Highlights Caffeine is well-entrenched in the lives of most Americans. Whether it’s drinking a cup of joe in the morning, turning to a soda or tea for an afternoon pick-me-up, or indulging in coffee ice cream or tiramisu to end […]
March 15, 2022
Highlights The ties among climate change, environmental sustainability, and our food choices are becoming increasingly apparent—and for many, the through-line that connects these concepts is clear. IFIC’s 2021 Food and Health Survey found that 42% of Americans believed that their […]
February 10, 2022
Highlights You’ve likely witnessed someone turning over a packaged food to look at the serving size on the Nutrition Facts label with surprise. They’ve probably also said something along the lines of, “is this really how much I’m supposed to […]
January 26, 2022
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting around food and […]
December 13, 2021
Highlights Imagine that you’re standing in an aisle of a grocery store. You’re tasked with choosing a product only based on the information communicated on the front of the package. Simple, right? Well, it turns out there is a lot […]
November 16, 2021
Highlights You’ve likely heard a friend, family member or coworker talk about trying plant-based meat alternatives for the first time, or maybe you’ve noticed these products on the menu of your favorite restaurant or fast-food chain. Perhaps you’ve seen a […]
November 3, 2021
Highlights Processed foods and beverages are found in nearly every section of the grocery store and are often part of our daily meals, snacks and desserts. But how does processing affect what Americans are buying and eating? In this survey, […]
October 19, 2021
The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a familiar one, to eat healthily. In fact, in our Consumer […]
August 19, 2021
Highlights Food ingredients have been used for centuries to improve flavor, appearance, nutrition, freshness or texture in foods and beverages. But the names of those ingredients or how they are described can make a big difference in whether a product […]
June 17, 2021
Highlights The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often and why do they choose […]
June 9, 2021
The 2021 Food and Health Survey marks the 16th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs and behaviors around food and food purchasing decisions. This year’s survey continues an examination of issues […]
May 19, 2021
Highlights It’s common to hear cautious phrases surrounding sugar intake, whether in regard to day-to-day consumption or around holidays and special occasions where food, drinks and desserts are focal points. But who do people really trust when it comes to […]
May 5, 2021
Highlights It’s long been recognized that vitamins and minerals play essential roles in human health. But despite this appreciation, do people actually take them into consideration when making daily choices about what they eat and drink? If so, which vitamins […]
April 8, 2021
Our dietary habits as young children have an especially strong influence over how we eat for the rest of our lives, demonstrating the importance of promoting good nutrition early on. Yet the past year has shone a spotlight on the […]
March 4, 2021
Highlights Between the popularity of plant-based eating and diets like keto and Paleo, protein continues to be top–of–mind for American consumers. But exactly when and why do people prioritize protein? What are the purchasing influencers for the variety of options […]
January 26, 2021
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