IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and purchasing behaviors of U.S. meat eaters. One thousand adults aged 18+ years completed the survey from May 2-5, 2023, and responses […]
July 14, 2023
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about food ingredients. One thousand adults aged 18+ years completed the survey from May 4-9, 2023, and responses were weighted […]
June 13, 2023
The 2023 Food and Health Survey marks the 18th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to […]
May 23, 2023
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about dietary sweeteners. One thousand adults aged 18+ years completed the survey from April 10-12, 2023, and responses were weighted […]
May 10, 2023
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about building a healthy diet, and the use of food packaging. One thousand adults aged 18+ years completed the survey […]
April 18, 2023
Whether it’s salty or sweet—or, for many, a mix of both!—Americans are no strangers to snacks. But what exactly are Americans’ preferences when it comes to the kinds of snacks they eat, and why do they snack in the first […]
December 2, 2022
Sollid K, Webster A, Paipongna M, Smith K. Food perceptions, beliefs, and behaviors amid a global pandemic: Results of the International Food Information Council 2021 Food & Health Survey. Nutr Today. 2022;57:26-33. doi:10.1097/NT.0000000000000524.
December 1, 2022
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from September 7-13, 2022, and responses were weighted […]
November 15, 2022
We often hear about the importance of making healthy food choices, but how do Americans define a “healthy food”? And how much of an influence does healthfulness have when we decide what foods to buy and eat? IFIC’s 17th annual […]
September 14, 2022
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’ new schedules. But what factors influence what parents decide to put in their […]
August 16, 2022
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud and clear. IFIC’s 17th annual 2022 Food and Health Survey offers some especially […]
July 27, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues […]
July 1, 2022
The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to […]
May 18, 2022
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about gut health and probiotics. One thousand adults aged 18+ years completed the survey from March 4-9, 2022, 7-13, and […]
April 13, 2022
Caffeine is well-entrenched in the lives of most Americans. Whether it’s drinking a cup of joe in the morning, turning to a soda or tea for an afternoon pick-me-up, or indulging in coffee ice cream or tiramisu to end the […]
March 15, 2022
The ties among climate change, environmental sustainability, and our food choices are becoming increasingly apparent—and for many, the through-line that connects these concepts is clear. IFIC’s 2021 Food and Health Survey found that 42% of Americans believed that their individual […]
February 10, 2022
You’ve likely witnessed someone turning over a packaged food to look at the serving size on the Nutrition Facts label with surprise. They’ve probably also said something along the lines of, “is this really how much I’m supposed to eat?” […]
January 26, 2022
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting around food and […]
December 13, 2021
Highlights Imagine that you’re standing in an aisle of a grocery store. You’re tasked with choosing a product only based on the information communicated on the front of the package. Simple, right? Well, it turns out there is a lot […]
November 16, 2021
You’ve likely heard a friend, family member or coworker talk about trying plant-based meat alternatives for the first time, or maybe you’ve noticed these products on the menu of your favorite restaurant or fast-food chain. Perhaps you’ve seen a growing […]
November 3, 2021
We’re always tracking emerging trends, but your ideas could shape what’s next. Share your questions and insights—they could spark our next deep dive.