IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
This year’s Food and Health Survey marks the 15th time the International Food Information Council (IFIC) has surveyed American consumers to understand their perceptions, beliefs, and behaviors around food and food purchasing decisions. This year, the survey continues an examination […]
June 9, 2020
In our first consumer survey on plant alternatives to meat, we explored people’s experiences with meatless protein products made from plants. We heard about their likes and dislikes and their reasons for having tried them. In doing so, we also […]
May 28, 2020
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for over two months. In the midst of its impact on the health of many and the lives of everyone, the way we’re thinking and acting […]
May 20, 2020
When many of us hear the term climate change, we think about changes in the weather and how human activity impacts our environment. Many consumers, as uncovered in IFIC’s previous research, also think about the environment when shopping for foods […]
April 22, 2020
It’s been just over one month since the World Health Organization declared COVID-19, also known as the novel coronavirus, a global pandemic. And we continue to feel its impact in nearly every aspect of our lives. For many of us, […]
April 14, 2020
You could say we’re intrigued by people’s attitudes, habits and perceptions about food here at IFIC. And while the start of a new year is often thought of as a fresh opportunity for change, we’ve begun to wonder: How many […]
February 19, 2020
Every so often a new food trend captures our attention, only to fade once the novelty wears off. Other times, food trends have more staying power. The original veggie burger dates back decades, but more recently a new generation of […]
January 30, 2020
Download the full report. Many Americans make food and beverage decisions every day with the goal of eating a healthy, well-balanced diet. Most people are generally aware that we should seek foods that are rich in healthful components and aim […]
November 15, 2019
Generation X got its name because it was considered to be harder to describe or understand—think “planet X” or “the X factor”—than their much-studied Baby Boomer predecessors. With Gen Xers (ages 40 to 55) now in middle age, the International […]
October 15, 2019
A healthy and complete diet involves eating essential nutrients needed for physiological functions, which includes dietary proteins. Proteins can be consumed in various ways and are essential in our diets for maintaining muscle strength, bone health, and blood sugar control […]
September 17, 2019
Food waste is a pressing public health issue. The United Nations estimates about a third of food that is produced annually is wasted each year, which could mean that over one billion tons of food ends up in landfills. But […]
September 17, 2019
The International Food Information Council (IFIC) Foundation’s 2019 Food and Health Survey marks the 14th time the IFIC Foundation has surveyed American consumers to understand their perceptions, beliefs and behaviors around food and food purchasing decisions. This year, the survey […]
May 22, 2019
October 9, 2018 While Medicaid recipients express similar desires for their health as non-recipients, they are having a more difficult time achieving those outcomes, reporting far higher food insecurity, more health problems and greater stress about their food decisions than […]
October 15, 2018
As the U.S. Food and Drug Administration considers a proposal “to provide greater clarity on appropriate labeling of plant-based alternatives” to milk and dairy products, a new survey by the International Food Information Council (IFIC) Foundation shows a low level […]
October 11, 2018
The NOVA food classification advises avoiding ultra-processed foods (UPF) to combat obesity, but its non-traditional criteria—like ingredient count and additives—diverge from standard definitions. Evidence linking UPF to poor nutrition may reflect circular logic, as added sugars help define UPF. Avoiding […]
September 25, 2018
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and feeding beliefs of parents of children ages birth to 24 months. about birth to 24 months feeding of children by […]
September 20, 2018
Survey Finds That Few Older Americans Grocery-Shop Online, But Lowering Hurdles Could Sway Many Online Shoppers Eager for Food Information, But Often Come Up Empty Download Full Survey (Washington, D.C.)—The number of Americans over 50 who are online grocery-shopping is […]
July 25, 2018
FOR IMMEDIATE RELEASE: June 27, 2018 Download the full report Survey: Nearly Half of U.S. Consumers Avoid GMO Foods; Large Majority Primarily Concerned About Human Health Impact Proposed Federal Bioengineered (BE) Foods Disclosure Suggests Lower Consumer Acceptance, Less Willingness to […]
June 27, 2018
Download Report FOR IMMEDIATE RELEASE: June 13, 2018 WASHINGTON, D.C. — More than two-thirds of older adults are managing more than one chronic disease. Despite this rising trend, adults today are tuning into their health and turning to nutrition to […]
June 13, 2018
The International Food Information Council (IFIC) Foundation’s 2018 Food and Health Survey marks the 13th time the IFIC Foundation has surveyed American consumers to understand their perceptions, beliefs and behaviors around food and food purchasing decisions. This year, the survey […]
May 13, 2018
We’re always tracking emerging trends, but your ideas could shape what’s next. Share your questions and insights—they could spark our next deep dive.