IFIC is a trusted source for food and research insights. Our research explores consumer beliefs, behaviors and attitudes on key topics spanning food safety and ingredients to nutrition and health.
Browse our flagship IFIC Food & Health Survey, monthly Spotlight Surveys, commissioned research and peer-reviewed publications.
Download The IFIC FOP Nutrition Labeling Consumer Study Report Download The IFIC FOP Nutrition Labeling Consumer Study Questionnaire The use of Front-Of-Package (FOP) nutrition labeling schemes has increased dramatically around the world since 2004 when the World Health Organization (WHO) […]
May 24, 2024
This IFIC consumer research study provides crucial insights into what drives the general population, including BIPOC populations, to consume and/or avoid dairy foods and beverages. Knowing more about what drives or inhibits dairy consumption can assist stakeholders’ efforts in enhancing consumer education; identifying trusted and […]
May 16, 2024
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about pesticides and their application in food production. One thousand adults aged 18+ years completed the survey from February […]
April 18, 2024
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about caffeine. One thousand adults aged 18+ years completed the survey from January 12-16, 2024, and responses were weighted […]
March 19, 2024
During the COVID-19 pandemic, U.S. adults reported increased sustainable dietary behaviors, especially in cooking at home and eating healthier. White and higher-income individuals adopted more ecological and economic practices, while Black participants showed notable health-related improvements. Use of local food […]
March 14, 2024
Download the survey results here The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from July 5-6, 2023, […]
January 29, 2024
This study analyzed U.S. adults’ perceptions and behaviors toward plant-rich diets from 2012–2022 using IFIC survey data. While awareness of sustainable eating grew, it had limited impact on purchasing decisions. Plant-rich diet adoption rose from 12.1% to 25.8%, and red […]
December 1, 2023
Download the survey results here Whether buying fresh produce at the store or deciding how to properly dispose of a drink container once its contents have been enjoyed—or, when celebrating World Food Day, the United Nation’s annual day highlighting how […]
October 16, 2023
When we hear the phrase “alternative protein” in food-related news, we may think about the plant-based products that have grown in popularity over the past few years. And while plant-based burgers and nuggets have already piqued the curiosity of Americans, […]
July 14, 2023
Do consumers shy away from ingredients that are unfamiliar or have chemical-sounding names? And do they gravitate towards foods with certain ingredients, while avoiding others? A recent IFIC survey of 1,000 Americans explores the public sentiment around ingredients in foods […]
June 13, 2023
The 2023 Food and Health Survey marks the 18th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues related to […]
May 23, 2023
Download the survey results here Food trends come and go, but one in particular has stood the test of time: The search to satiate our sweet tooth. While sweet foods and drinks will likely always be popular, reducing sugar intake […]
May 10, 2023
Download the survey results here How do people determine the healthfulness of the foods and beverages they purchase? The latest IFIC survey, “Understanding ‘Healthy’ and the Impact of Nutrition Labeling on Food Decisions,” examines how Americans approach building a healthy […]
April 18, 2023
Whether it’s salty or sweet—or, for many, a mix of both!—Americans are no strangers to snacks. But what exactly are Americans’ preferences when it comes to the kinds of snacks they eat, and why do they snack in the first […]
December 2, 2022
Sollid K, Webster A, Paipongna M, Smith K. Food perceptions, beliefs, and behaviors amid a global pandemic: Results of the International Food Information Council 2021 Food & Health Survey. Nutr Today. 2022;57:26-33. doi:10.1097/NT.0000000000000524.
December 1, 2022
Download the survey results here Highlights Whether cooking at home, snacking on the go, or picking up groceries, many of us turn to processed foods as part of our daily “process.” But taking a deeper dive, what level of understanding […]
November 15, 2022
We often hear about the importance of making healthy food choices, but how do Americans define a “healthy food”? And how much of an influence does healthfulness have when we decide what foods to buy and eat? IFIC’s 17th annual […]
September 14, 2022
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’ new schedules. But what factors influence what parents decide to put in their […]
August 16, 2022
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud and clear. IFIC’s 17th annual 2022 Food and Health Survey offers some especially […]
July 27, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey continues an examination of issues […]
July 1, 2022
We’re always tracking emerging trends, but your ideas could shape what’s next. Share your questions and insights—they could spark our next deep dive.